DAC 2017 preview: ESD Alliance

By TDF Staff |  No Comments  |  Posted: June 14, 2017
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The ESD Alliance is a long-time sponsor of DAC and will continues to have a visible presence at this year’s conference.

Bob Smith, the ESD Alliance executive director, will be in Booth #2123 to talk about current trends in the industry, and the organization’s programs and initiatives. The booth will have information about the ESD Alliance’s various activies, copies of its latest newsletter and giveaways for members and companies interested in joining.

Meanwhile, the ESD Alliance is associated with key events throughout DAC2017.

Sunday June 18

As ever, the ESD Alliance will host the DAC 2017 kick-off. ‘Electronic Design Automation (EDA) in the Age of the System’ is this year’s theme. Laurie Balch, chief analyst with Gary Smith EDA, will lead the session, to be held from 5:00-5:30PM in Ballroom D of the Austin Convention Center (ACC).

Monday June 19

EDA leaders and ESD Alliance Board Members play a large role in this year’s DAC program, starting with Amit Gupta, president and CEO from Solido Design Automation. He will moderate a panel titled, “EDA Powered by Machine Learning.” Solido is currently looking to bring machine learning to a wider range of design tools through its ML Labs initiative. The panel is on Monday in ACC Room 10AB from 10:30- 11:30AM.

The first of three ‘One-On-One’ CEO interviews will take place on Monday with Lip-Bu Tan, president and CEO of Cadence Design Systems, and editor Ed Sperling, from 11:30AM- 12:15PM in the DAC Pavilion on the exhibition floor. Lip-Bu will share his insights about big changes in the data center and end markets, the rise of machine learning, growing challenges in system design, and what to watch for in China.

Amit Gupta will also join Dean Drako, IC Manage’s president and CEO, as a panelist on John Cooley’s annual Troublemaker’s Panel from 3:00- 4:00PM in ACC Room 10AB. Jim Hogan, managing partner of Vista Ventures, who often moderates ESD Alliance panels, will also participate.

Tuesday June 20

Synopsys’ chairman and co-CEO Aart de Geus takes Tuesday’s ‘One-On-One’ hot seat with Ed Sperling to discuss the rise of ‘smart everything’ — the third generation of electronics. What are its drivers, important trends and future possibilities for the silicon-to-software ecosystem? Find out in the DAC Pavilion from 11:30AM-12:15PM.

During a later DAC Pavilion Sky Talk, ARM CEO Simon Segars and Lucio Lanza, managing director of Lanza techVentures, will explore connections between the digital world and physical world from 1:00-1:25PM.

Wednesday June 21

Wally Rhines, CEO of Mentor, a Siemens Business, takes the third and final ‘One-On-One’ Sperling grilling, where he will review major changes in design and EDA, including the fallout from semiconductor mergers, growth of electronic system design, and the IoT and IIoT. The session will again be in the DAC Pavilion from 11:30AM- 12:15PM.

Social events

The ESD Alliance will co-sponsor several evening parties on Monday June 19 and Tuesday June 20.

The Heart of Technology (HOT) benefit party will be held on Monday from 7:00-11:00PM at Speakeasy. This year’s beneficiary will be the Gary Smith Memorial Scholarship Endowment at San Jose State University. Alliance member sponsors are ARM, Cadence, Mentor, OneSpin, Pulsic, Real Intent, Runtime Design Automation, Sonics, Synopsys and Teklatech.

Stars of IP hosted by ESD member company Silvaco takes place on Tuesday from 7:00PM-12:00AM, also at Speakeasy. Other ESD Alliance members co-sponsoring the evening include ARM, CAST, SoC Solutions, Sonics and Synopsys.

Finally, ESD Alliance member OneSpin is presenting Verified, a new DAC party with a verification theme. It will be held on Tuesday as well from 8:00PM-1:00AM at Easy Tiger. ESD Alliance member companies Blue Pearl and Verific Design Automation are co-sponsors. A limited number of tickets for both Tuesday parties will be available at the ESD Alliance booth.

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