supply chain

March 8, 2022
Brendan Morris is a senior technical marketing manager for the Integrated Electrical Systems group, Siemens Digital Industries Software. He spent his early career working in Automotive Tier 1 suppliers, working on a diverse range of technologies and vehicle types, including software development in powertrain electronics. He spent the next 10 years working for several vehicle OEM's at all stages of vehicle development programs. Brendan holds an M.Eng degree in Automotive Engineering from Loughborough University.

Use digitalization to mitigate the automotive MCU shortage

The Covid-driven MCU shortage for ECUs and elsewhere in vehicle design can bring entire production lines to a halt if not properly managed.
September 13, 2019
John Blyler is a Consulting Editor of Tech Design Forum and the Editor-in-Chief of Interference Technology. He spent the first half of his career as a hardware-system systems engineer and program managerand the second half as a technology journalist, science writer and educator. John is an affiliate professor of systems engineering at Portland State University and lecturer for UC-Irvine’s online IoT program.

AI firsts (and more) at America’s SEMICON

SEMICON West showed a distinct thematic shift away from preserving Moore's Law to assessing the architectural implications of AI, as EDA was brought into the event.

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