The road to ES Design West: Cloud-based implementation

By TDF Editor |  No Comments  |  Posted: June 28, 2019
Topics/Categories: Conferences, Blog - EDA  |  Tags: , ,  | Organizations: , , , , ,

The colocation of next month’s ES Design West with SEMICON West in San Francisco (July 9-11) reflects the increasing integration of electronic system design with other parts of the supply chain. One of the areas enabling greater cross-industry and inter-project collaboration is cloud computing.

This trend was fundamental for exhibitor Rescale, a specialist in providing access to cloud-based simulation for hardware and software, when it decided to participate in the event.

“ES Design West is changing the industry dynamics with its focus on system-centric design and the commercial successes of electronic system design,” says Richard Paw, Rescale’s Semiconductor Industry Principal. “Companies like Rescale help to transform the industry by enabling semiconductor engineers to quickly and easily adopt cloud-based design and verification.”

The practical realities of cloud-based projects will be addressed during a Design Pavilion session within the event on Wednesday, July 10 (10.30am-12.00pm). The main web page for Silicon Design in the Cloud can be found here.

Speakers from both the infrastructure and design software communities will discuss what their services can do – and some of what they can’t.

Craig Johnson, Vice President of the Cloud Team at vendor Cadence Design Systems, will build on lessons that have been learned through his company’s work with early cloud services adopters. His goal will be to give you a practical list of do’s and dont’s as to what you can achieve by moving beyond the desktop and internal infrastructure.

Dean Drako, President and CEO of IC Manage will follow a similar theme. He will look at how companies can mix their own resources with the cloud in a hybrid model.

Drako’s approach will build out ideas about five ‘fundamental’ areas.

  1. Data duplication & synchronization challenges for the on-premise and cloud environments;
  2. Cloud data upload time;
  3. Cloud data storage requirements;
  4. Cloud application performance; and
  5. Hybrid Cloud setup time/Multicloud.

Then there will be advice from two of the leading cloud capacity providers, Amazon Web Services (AWS) and Microsoft Azure.

David Pellerin, Head of Global Business Development at AWS, will offer a wide ranging overview beginning with initial implementation, moving through to optimization of cloud-based processes and on the increasing use of the cloud to leverage artificial intelligence and machine learning for both design and verification.

Mujtaba Hamid, Head of Product Management for Silicon, Electronics and Gaming at Microsoft, will also explain how Azure is already being used to achieve higher efficiencies and reach across silicon design projects.

This has been designed to be a fundamentally practical session based on the knowledge of major players in this emerging area. It will help companies to either extending their existing use of cloud resources or kickstart their efforts as more vendors – and other silicon ecosystem companies – increase the range of cloud-based tools and platforms.

ES Design West takes place alongside Semicon West in San Francisco’s Moscone Center from July 9-11. Registration is open and available here.


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