Mentor’s User2User Silicon Valley conference this week

By Paul Dempsey |  No Comments  |  Posted: April 3, 2014
Topics/Categories: Blog Topics, Conferences, Blog - EDA, PCB  |  Tags: , ,  | Organizations:

Mentor Graphics will hold the 2014 Silicon Valley edition of its User2User technical conference at the Doubletree Hotel in San Jose on Thursday, April 10. Online registration remains open and is free of charge.

This year’s User2User features nine technical tracks and three keynotes. As well as Mentor, keynote speakers come from Oracle and Samsung, and various users will contribute individual papers during technical sessions. Other contributing companies include Broadcom, LSI, STMicroelectronics, Sondrel and TSMC.

The technical tracks address the Calibre design-to-silicon market (two sets of parallel sessions), custom IC/analog-and-mixed-signal, electronics cooling (a new addition), functional verification, PADS, PCB, place & route, and silicon test & yield analysis.

The three User2User keynote speakers will each address emerging challenges for electronics design.

User2User keynotes

Mentor Chairman and CEO Wally Rhines will address the post-Moore’s Law era and its challenges in a presentation entitled ‘The Big Squeeze’. In a roadmap for the future ahead, Rhines will discuss the threat of “a reduction in profitability” for various players – but with “his brand of humor”. In other words, don’t panic.

Oracle’s Chief Technologist for Photonics, Ashok Krishnamoorthy, will look at his specialist area’s potentially huge impact on future interconnect strategies by describing the role of silicon, and particularly VCSEL-based techniques, in forging a path toward a cheaper and less power hungry implementations.

Samsung’s Shawn Han, Vice President of foundry marketing for the group, will discuss how the Internet of Things is influencing his division’s view of opportunites for future SoC development.

As ever, U2U will also include a partner exhibition and plenty of networking opportunties. Attendees can win a GoPro camera. Mentor is also asking for it input on the design and content of its online user communities – provide that and you will receive a $10 Starbucks card.

The MARLUG 2014 user conference, the equivalent US east coast event to U2U, will take place at the Kossiakoff Center of Johns Hopkins University in Laurel, Maryland, on June 17. Registration for this event is also now open.

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