product lifecycle

An increasingly important concept in design is that of product creation. An approach based on product creation looks beyond chip or board design.

Semiconductor companies are hustling to grow revenues, stay on the razor’s edge of technology and remain one step ahead of their customers’ needs. All this is going on while the industry is undergoing wrenching change. The end of 2009 finds the chip business at a crossroads. It has been more than 60 years since the […]