In today's competitive market place, companies must find new ways to differentiate their products. In response, many companies are turning to electronics to enable new innovative features. As a result, electronics have become even more critical to the product development process. In fact, electronics have become so important, research shows that a focus on the Printed Circuit Board (PCB) design process offers a strategic advantage with opportunities to improve time to market, lower product cost, and provide further product differentiation. This report offers managerial guidance for proven methods to accomplish these strategic objectives.